3 Proven Ways to Use Square Pop-Ups to Boost Your Sales

Listen, we've all seen those annoying pop-ups that make you want to leave a website immediately.

But did you know that a well-timed pop-up can increase email sign-ups by over 130%? We didn't either.

When we started testing different pop-up strategies for our clients, we were surprised at how much that statement held up to be true.

In this post, we're sharing the 3 proven ways we recommend using Square pop-ups to turn website visitors into paying customers.

When done right, they can be a game-changer for your business.

1. The Irresistible Offer Pop-Up

Everyone loves a good deal! This classic pop-up strategy offers visitors a discount, free shipping, or another enticing incentive in exchange for their email address or a purchase. Here's how to make it work:

• Timing is Key: Trigger the pop-up a few seconds after a visitor arrives on your site, or when they're about to leave a page.

• Keep it Simple: Don't overwhelm visitors with too much text. A clear headline, a concise offer, and a prominent call-to-action button are all you need.

• Make it Exclusive: Create a sense of urgency by highlighting that the offer is limited-time or for new subscribers only.

Example:

2. The Helpful Guide Pop-Up

Not all pop-ups have to be about selling. Offer your visitors something valuable, like a free guide, checklist, or resource related to your products or industry. This establishes you as an expert and builds trust with potential customers.

• Target Your Audience: Show different guides based on the specific pages visitors are browsing.

• Solve a Problem: Address a common pain point your customers face and offer a solution in your guide.

• Collect Emails: Ask for an email address to send the guide, growing your mailing list in the process.

Example:

3. The Exit-Intent Pop-Up

When a visitor is about to leave your site, an exit-intent pop-up is your last chance to get their attention. It's the perfect time to offer a final discount or incentive to encourage them to stay and complete their purchase.

Craft a Compelling Headline: Use words like "Wait!" or "Don't Go!" to grab their attention.

Sweeten the Deal: Offer a slightly bigger discount than your initial pop-up or throw in a freebie.

Create a Sense of Urgency: Let them know this is their last chance to take advantage of the offer.

Example:

Bonus Tip: Personalize Your Pop-Ups

Use Square's targeting features to show specific pop-ups based on visitor behavior, location, or referral source. The more relevant your pop-ups are, the more likely they are to convert.

Ready to Get Started?

With these proven strategies, you can transform your Square pop-ups from annoying interruptions into powerful sales tools. Experiment, track your results, and fine-tune your approach to discover what works best for your store.